Store Hours – February Back to Dance

Monday – by confirmed bookings and appointments only

Tuesday 10.30am to 5.30pm

Wednesday 10.30am to 5.30pm

Thursday 10.30am to 5.30pm

Friday 10.30am to 5.30pm

Saturday – 10am to 4.00pm

Sunday – by confirmed bookings and appointments only

Call Customer Service on 07 5432871 during opening hours or email:


Book ahead for your Pointe Shoe Fitting with an experienced fitter or a Ballroom Shoe Consultation.  Join our Pointe Shoe Programme to receive discounts and make it easier for repeat-ordering so you are never without your favorite style of pointe shoe.

  • Pointe Shoe Fitting (First Time) 45 mins Please wear convertible tights
  • Pointe Shoe Fitting (Re-Fit) 30 minutes Please bring your old pointe shoes and padding/accessories so we can assess the current fit and wear and tear.

Our Location  –   (click here for a google map)

756 Cameron Rd (cnr 16th Ave)

Avenues East,  Tauranga


Parking is available right outside our store on 16th Avenue.

16th Avenue has now been re-opened so you can conveniently turn Left off Cameron Road when travelling South.  Alternatively you can access 16th Avenue via Fraser Street and/or Devonport Road. You can now also exit 16th Avenue and turn left onto Cameron Rd.


We are offering free shipping if you spend $100 or more and can offer you sizing advice and product information over the telephone or via email.

Dancewear Essentials opened in 2007 when we saw a need to provide a service to fit dancers well and provide them with quality Dance Shoes, Dancewear, Uniforms, Costumes, and Accessories.  We have been serving the Bay of Plenty Dance Community and beyond for over 15 years.  We are still a small family business that go that extra mile to help dancers out and we want to thank our loyal customers who continue to support local.  

We stock an excellent range of shoes, apparel and accessories for dancers and look forward to assisting you with friendly, professional advice.  We provide an excellent service of fitting dance shoes correctly and import quality Leading Brands.  We have Eftpos facilities in store and accept Visa and Mastercard.     

With over 25 years of ballet and dance teaching experience we aim to provide you with everything a dancer could need, whether you are a professional, amateur, baby ballerina or a teacher.  

We are very interested in your feedback, so please let us know if there are any items you would like us to stock and we will do our best to source them for you.  If you have any queries about your order, our products and services or would generally like further information please reach out to us. 

We have a lot of quality products in store that are not online such as Bloch, PW Dancewear, Capezio, Columbine, etc.  We have selected items that we believe dancers will like and are increasing our product range continually.  However, there are so many combinations of colours, styles and sizes, it is impossible to stock them all.  If you would like an item in a different size, style or colour contact us and we will do our best to help.     



Very Fine Dancesport Shoes